Concept and brand development. Website content/SEO. Social media. Film production.

March 2018 Captain Kidd Books’ second book release: PEARL JAM The More You Need – The Less You Get (US edition) by Henrik Tuxen. Translation from Danish to English was made possible by the support of Roskilde Festival Charity Society. Production is supported by 249 Kickstarter backers from November 1 to December 1 2017.

Global Goals Impact Games by Eir Soccer Name, website (UX, content, video editing etc.), and concept development together with Majken Gilmartin and Eir Soccer coaches. The platform is a unique platform centred on the concept off togetherness and understanding the UN 17 Global Goals while playing ball. (2017 and on going)

Marketsquare Freelance copywriter spring/summer2017. New concepts for: Sweetbox (Alt, hvad hjertet begærer), MENY and EYE Copenhagen. Campaigns for STARK and day-to-day copywriting for KNI/Pilersuisoq (general store in Greenland) and SPORTMASTER.

Global Goals World Cup by Eir Soccer Volunteer. Global Goals World Cup is a amateur soccer tournament for women. GGWCup uses sports as a catalyst for change and inspire people to play for change one Global Goal at a time. A unique event and platform for awareness, action and partnerships for the Global Goals. Learn about the 17 UN Global Goals. (2017 and on going)

Danske Bank Internal CRM campaign concept, timeline and website incl. testimonial videos and web content/articles. (November/December 2016)

Founded independent publishing house Captain Kidd Books – Books on Music. Editor and publisher. First book release October 28th 2016: PEARL JAM The More You Need – The Less You Get (Danish edition) by Henrik Tuxen. English edition expected March 2018. (October 2016) Rewriting (B2C and B2B) web content with focus on integrating new identity, UX and cross-media by means of an omni-channel approach. Interview and portrait of outfitters based in eg South Africa, Namibia and Argentina. Web content. ODC-MAD or Our Danish Charcuterie is an online, organic butcher with home delivery.

Den Nye Skolereform, 2014 Manuscript and VO for a short information stop motion on the new school reform. Target group: Parents. Collab: Chimney. Client: Undervisningsministeriet (Ministry of Education) name workshop with CEO and business partner. TAYLR is a special and tailor-made webshop for men.

Plan Danmark Input and coordinating successful child sponsor acquisition campaign, updating, maintaining and

Arndal Spa Social media and web marketing strategy including content, CRM, SEO. Increasing consumer traffic with over 2.500+ new likes on their Facebook page in 2 months (May/June 2013).

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Lego Duplo: 3 online film manuscript proposals within existing concept ‘Partners in Play’.
FOSS Service & Support / Chimney: manuscript and animation input for online film. Research and web articles for Danish tourist site in Hawaii.
EasyPark: Rewriting website with focus on SEO.

Concept and brand development. Campaigns. Websites. Direct Mails. Brochures. Film production.

Arla & Arla Harmonie
Day-to-day copywriting and campaign concept/film script.

Comprehensive concept and brand development targeting 10 different consumer groups.
Campaign concept development, research, action planning, and execution of all elements for “Klimaspiren”. 10.000 children participating in online/web event around COP15 in Copenhagen. Among other web activities children where asked to upload their own version of the song “Klimaspiren”, 80.000+ YouTube views.

Campaign development, DM campaign, where 622 CEOs of the worldʼs top 50 corporations received a personalized BusinessWeek, and corporate branding film (for example, Energy Transparency).

2012 DM campaign won gold at three categories in Danish Direct Marketing Award (Categories: Opmærksomhedsskaberen, Integreret BTB og Direct Marketing Prisen).

Website rewriting with focus on SEO.

Worldwide, digital CSR campaign to raise funds among employees to the Grundfos LifeLink
developing projects supplying clean water for local population in Kenya.

Cross-media concept and product development, test of 10+ concepts, target group strategywork.

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3-Stjernet. M1. Premier Is. Pressalit (annual reports). Beierholm. FDM. 7-Eleven.

Concept development. Campaigns.

Fair Forsikring – Kanal 5

Campaigns. Print. Ads. Brochures.

Magasin (retail/magazine) – Fona

Guldspire-nominering 2002
Client Børnecancerfondencancer


2013-14 Open Online Classes by the Knight Center.
February 2014 | Social Media For Journalists.
October + November 2013 | Infographic Journalism.

1998-2006 Cand.comm, Roskilde University, Thesis in political science and communication.
2001-2002 Reklameskolen, Kreativ Basis Hold 7 (advertising school).
1997-1998 Au pair, New York, USA.
1994-1997 High school graduate; Mathematics Line from Herlufsholm Boarding School.


Swimming in ice cold water and hunting

Travel Bali, Chile & Argentina (Book Fair FILSA and release of Henrik Tuxen’s ‘Pearl Jam – før, under og efter Roskilde’), 3 month and freelance in NYC, Kenya (Plan Danmark), 8 weeks in Hawaii, Bhutan, Morocco, Europe.

Kyokushin karate 4th kyu (green belt). Food videoblog (since Sep. 2011) with colleague and art director Isabel Arán and editor Thim Steen Jensen. So far: 98 videos/recipes, guest chefs, media coverage in Mad&Venner (Danish food magazine) plus local newspaper and participated in Kids Distortion 2012. Please have a small taster: Pulpo a la galena. The Tele Cocina jingle is composed by Sonify CPH.