Grundfos Lifelink

GRUNDFOS BRINGS WATER TO LIFE!

Brief
Greate a worldwide, digital CSR campaign to raise funds among employees to the Grundfos LifeLink developing projects supplying clean water for local population in Kenya. And for every dollar raised by the employees Grundfos doubles.

Idea and concept: Help Us 2 Help.

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My work: Idea, concept development, copy
Ad + concept: Claus Nørgaard & Mads Hald
Client: Grundfos
Bureau: Kunde & Co, Copenhagen