Barbie

Brief
Introduce Barbie H2O to the Scandinavia market and bring her back into the fun.

Elements
Ads, events, campaign website, interactive postcard, interactive banner, outdoor.

Concept
Barbie By Me

Screen Shot 2015-10-25 at 21.30.53Screen Shot 2015-10-25 at 21.28.43

My work: Idea, concept development, copy
Ad + concept: Inger Lyndby
Client: Mattel, Nordic
Bureau: Kunde & Co, Copenhagen