Arla Harmonie – Klimaspiren

Campaign concept development, research, action planning, and execution of all elements for “Klimaspiren”. 10.000 children participating in online/web event before COP15 in Copenhagen.

Elements
– Website. Among other web activities children where asked to upload their own version of the song “Klimaspiren”, 80.000+ YouTube views
– POS materials and new design for milk carton
– Ads


Screen Shot 2015-10-25 at 21.48.22

Screen Shot 2015-10-25 at 21.49.12

Screen Shot 2015-10-25 at 21.48.12

Screen Shot 2015-10-25 at 21.48.01

My work: Campaign concept development, research, action planning, and execution of all elements
Ad + concept: Anders Damsted
Web: Mads Hald
Client: Arla
Bureau: Kunde & Co, Copenhagen